ZoomInfo

Powered by Zapier.

What is ZoomInfo?

ZoomInfo is a B2B data and go to market platform with company and contact data, org charts, technographics, intent signals and news. Sales and marketing teams use it to research accounts and find the right people. This connection lets Fabric's assistant run that research for you, in plain language.

What Fabric's assistant can do with ZoomInfo

Once ZoomInfo is connected, Fabric's AI assistant can research accounts from a simple request.

Search companies and contacts. Search Companies and Search for Contacts find accounts and people that match your criteria, and Find Lookalike Companies and Find Lookalike Contacts suggest similar ones.

Enrich records. Enrich Company, Enrich Contact, Enrich Company Technology, Enrich Corporate Hierarchy and Enrich Org Charts fill in firmographics, contact details, tech stack and structure. Reveal IP identifies the company behind an IP address.

Read signals and news. Account Summary, Get Signals, Search News and Search Scoops bring up what is happening at an account, so you can prepare a brief in Fabric before a call. API Request (Beta) reaches the ZoomInfo API for anything else.

You stay in control

The assistant works from your instructions, and lookups use the credits on your ZoomInfo plan. Research never changes your CRM or ZoomInfo records.

When a job should run regularly, a Fabric AI job can run on a schedule, such as a weekly brief on news and signals for your top accounts. The connection also includes the event New Intent, which can start an automation.

Search ZoomInfo from Fabric

Connecting ZoomInfo also adds keyword search over its records from Fabric's main search.

How people use it

Account executives prepare a brief with news, org chart and signals before a call.

SDRs find contacts at target accounts and lookalike companies.

Marketers enrich a list of companies for market research.

Founders research an investor or partner company.

Frequently asked questions

What does the ZoomInfo connection do?

It lets Fabric's assistant search companies and contacts, find lookalikes, enrich companies, contacts, technology, hierarchy and org charts, reveal companies from IPs, and read account summaries, signals, news and scoops, and it adds keyword search in Fabric.

Can I research an account with AI?

Yes. Ask about a company and the assistant pulls together data, news and signals from ZoomInfo.

Can it find contacts at a company?

Yes. Search for Contacts finds people by company, title and other criteria.

Can it enrich a contact?

Yes. Enrich Contact fills in the details ZoomInfo has.

Does it use ZoomInfo credits?

Yes. Lookups count against your ZoomInfo plan.

What happens when there is new intent for an account?

New Intent is an event in the connection, and it can start an automation, such as alerting the account owner.

Is my data secure?

Everything in Fabric is encrypted in transit and at rest, and the connection acts on your account with your authorization. See the privacy and security guide.

Does Fabric work with other sales tools?

Yes. You can also connect Salesforce, HubSpot and Clay.