Facebook Conversions (for Business admins)
Send purchase, lead, and funnel events to Meta as a Business admin.
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What is Facebook Conversions (for Business admins)?
Facebook Conversions connects to Meta's Conversions API, which lets businesses send events such as leads and purchases to Meta from their own systems. This version of the integration is for Business Manager admins who manage pixels and datasets across ad accounts. This connection lets Fabric's assistant send events for you, in plain language.
What Fabric's assistant can do with Facebook Conversions (for Business admins)
Once connected, Fabric's AI assistant can report events to Meta from a simple request.
Report purchases. Send Purchase Event tells Meta that a customer bought, with the value and details you give it.
Report leads. Send Lead Event records a qualified lead, for example one that came in by phone.
Report funnel steps and other events. Send Funnel Event records a step such as a booked call, and Send Other Event sends any other standard or custom event.
You stay in control
The assistant works from your instructions, and it confirms with you before sending events, unless you've told it not to for a particular task.
When a job should run regularly, a Fabric AI job can run on a schedule, such as sending the week's closed deals as purchase events.
How people use it
Performance marketing agencies send offline sales for clients whose pixels they manage.
In house marketers report qualified leads from the CRM.
Business admins send events to the right dataset across several ad accounts.
Frequently asked questions
What does this connection do?
It lets Fabric's assistant send purchase, lead, funnel and other events to Meta through the Conversions API, for Business Manager admins.
How is it different from the standard Facebook Conversions integration?
This version is for Business Manager admins who manage pixels and datasets across ad accounts.
Can I send offline sales to Meta with AI?
Yes. Send Purchase Event reports a sale with the details you give it.
Can it report leads?
Yes. Send Lead Event records a lead.
Does it replace the Meta Pixel?
No. It works alongside the pixel.
Can it read ad results?
No. It sends events only.
Is my data secure?
Everything in Fabric is encrypted in transit and at rest, and the connection acts on your account with your authorization. See the privacy and security guide.
Does Fabric work with other tools alongside it?
What is Fabric?
Fabric is an AI workspace for your projects, ideas, and files.
Save anything – PDFs, images, links, notes, voice memos, videos – and search across all of it by meaning, not just keywords. Think visually on an infinite canvas, connect your tools like Gmail, Google Drive, Notion, and Figma, and work alongside a personal AI assistant that knows your work, remembers your context, and gets smarter the more you use it.
Available on web, iOS, Android, and desktop.
