Fillout pricing (2026)

Last updated October 2026

If you have been evaluating form builders for lead generation, internal workflows, or customer-facing surveys, pricing is likely the deciding factor once feature lists start to blur together. Fillout has positioned itself as the modern alternative to legacy tools, and its pricing structure reflects that ambition: five tiers, generous free-plan limits, and unlimited forms on every plan.

This guide breaks down every plan in detail, examines the costs you might not spot on the pricing page, and compares Fillout against Typeform, JotForm, Tally, and Google Forms so you can make an informed decision.

For a broader look at Fillout beyond pricing, see our Fillout review. If you already know you want to compare Fillout head-to-head with a specific tool, we have dedicated guides for Fillout vs Typeform, Fillout vs JotForm, Fillout vs Tally, and Fillout vs Google Forms. Those looking for a broader view should also explore our guides to the best form builder for lead gen and the best form builder for startups.

Fillout pricing overview

How the five tiers work

Fillout uses a five-tier pricing model: Free, Starter, Pro, Business, and Enterprise. Every paid plan offers both monthly and annual billing, with annual billing providing roughly 20 percent savings across the board. All plans include unlimited forms and unlimited seats, which is unusual in the form-builder market and worth noting if you are comparing costs for a team.

Annual vs monthly billing

Annual billing is where the real savings appear. The Starter plan drops from $19 per month to $15 per month when paid annually ($180 per year). Pro falls from $49 to $40 per month ($480 per year). Business moves from $89 to $75 per month ($900 per year). For most teams, the annual commitment pays for itself within a few months, and the savings become more meaningful as you move up the tiers.

What sets Fillout apart on pricing

The core differentiator is generosity on the free tier. Fillout offers 1,000 responses per month on its free plan, unlimited forms, and access to 50+ integrations including Notion, Airtable, Google Sheets, and webhooks. Most competitors restrict free plans to a handful of forms, a fraction of the responses, or both. This makes Fillout particularly attractive for early-stage projects, solo operators, and teams that want to validate a workflow before committing to a paid plan.

Free plan

What you get for nothing

Fillout's Free plan is one of the more complete free tiers in the form-builder category. You receive unlimited forms, unlimited seats, 1,000 responses per month, and access to over 50 field types including conditional logic, calculations, and payment collection through Stripe. The plan also includes native integrations with Airtable, Notion, Google Sheets, and Supabase, plus webhook support and REST API access.

Where the free plan falls short

Branding is the most visible limitation. Every form on the free plan carries Fillout branding, which may not suit client-facing or enterprise contexts. File uploads are capped at 20 MB per file. You also miss out on custom themes, CAPTCHA protection, and the ability to redirect respondents on completion. For personal projects, internal tools, or early prototyping, these gaps rarely matter. For anything public-facing or professional, they start to add up quickly.

Who should stay on Free

The free plan suits freelancers collecting project briefs, small teams running internal surveys, and anyone building on top of Airtable or Notion who wants form submissions to flow directly into their existing database. If you are gathering fewer than 1,000 responses per month and do not need to remove branding, there is little reason to upgrade.

Starter plan

Pricing and positioning

The Starter plan costs $19 per month on monthly billing or $15 per month on annual billing. Fillout introduced this tier to bridge the gap between the free plan and Pro, and it occupies the space that many competitors leave empty.

Key features at the Starter level

Custom themes and branding controls arrive at this tier. You gain CAPTCHA protection, which is important for any public-facing form that might attract bot submissions. Login forms, custom endings, redirect-on-completion, Calendly scheduling integration, and signature fields all unlock at the Starter level. Your monthly response limit increases to 2,000.

When Starter makes sense

For small businesses and solopreneurs who need professional presentation without the full feature set of Pro, Starter is well priced. The ability to apply custom themes and remove some branding restrictions covers the most common pain points that push users off the free tier. If you are collecting between 1,000 and 2,000 responses per month and need forms that look polished, this plan represents good value at roughly 50p per day on annual billing.

Pro plan

Pricing and what unlocks

The Pro plan costs $49 per month on monthly billing or $40 per month on annual billing, with a monthly response limit of 5,000. This is where Fillout begins to feel like a fully professional tool.

The features that matter at Pro

Complete branding removal is the headline feature. Fillout branding disappears entirely from your forms at the Pro level. You also gain custom CSS and custom fonts, giving you full control over the visual presentation. White-label emails mean that notifications and confirmations sent to respondents carry your brand, not Fillout's. Custom share links and favicon customisation round out the branding controls.

Who benefits most from Pro

Agencies, consultancies, and SaaS companies embedding forms into their products will find Pro essential. The white-label email capability alone justifies the upgrade for any team that sends confirmation emails or follow-up sequences triggered by form submissions. If your forms are part of your brand experience, rather than a back-office utility, Pro is the natural tier.

Business plan

Pricing and the unlimited response promise

The Business plan costs $89 per month on monthly billing or $75 per month on annual billing. The defining feature is unlimited responses per month, which removes the ceiling that constrains the lower tiers.

Analytics, tracking, and advanced capabilities

Form analytics and conversion tracking arrive at the Business level. You gain visibility into drop-off rates, partial submission viewing, and detailed conversion funnels. Custom domain support means your forms can live on your own domain rather than a Fillout subdomain. Meta Pixel integration enables retargeting based on form interactions, and custom code injection opens the door to additional tracking scripts or behavioural tools. Priority support is also included.

The naming note

Some users have noticed that Fillout occasionally refers to this tier as "Standard" in certain parts of its interface, including upgrade URLs and comparison tables. The pricing page labels it "Business." This appears to be a naming inconsistency rather than a separate plan; the features and pricing are identical regardless of which label you encounter.

When Business is the right choice

High-volume lead generation, marketing teams running campaigns with unpredictable response volumes, and organisations that need conversion analytics baked into their form tool will all benefit from the Business plan. The unlimited response cap is particularly valuable for seasonal businesses or product launches where submission volumes spike.

Enterprise plan

Custom pricing for custom needs

Fillout's Enterprise plan carries custom pricing, negotiated based on your organisation's requirements. It includes everything in the Business plan plus SSO (single sign-on), audit logs, unlimited workflow runs, unlimited revision history, dedicated support, Salesforce integration, custom data regions, and custom SLAs.

Who needs Enterprise

Regulated industries, large organisations with compliance requirements, and teams that need SSO for security policy adherence are the primary audience. The custom data region option is relevant for companies operating under GDPR, HIPAA, or other data residency requirements. If your procurement process requires a formal contract and SLA, Enterprise is the only path.

How to evaluate Enterprise pricing

Contact Fillout's sales team directly for a quote. Enterprise pricing in the form-builder category typically ranges from several hundred to several thousand pounds per month depending on user count, support requirements, and compliance needs. Negotiating annual contracts with defined response volumes and support tiers will generally yield the best rates.

Form limits and response limits

Understanding the response model

Fillout counts responses (also called submissions) as the primary metering unit. Every completed form submission counts as one response against your monthly limit. Partial submissions, where a respondent begins but does not complete a form, are not counted against your limit on most plans, though the Business plan lets you view partial submissions as a feature.

Response limits by tier

Free receives 1,000 responses per month. Starter receives 2,000. Pro receives 5,000. Business is unlimited. Enterprise response limits are negotiated as part of the custom contract, typically starting at 1,000,000+ database records for large deployments.

Form limits across plans

Unlike most competitors, Fillout does not impose form limits on any tier. Every plan, including Free, allows unlimited forms. This is a significant advantage for agencies or teams managing multiple clients, projects, or departments, each of which might need its own set of forms.

What happens when you hit your response limit

Fillout does not publicly document overage charges for exceeding response limits on its pricing page. In practice, forms typically stop accepting new submissions once the monthly limit is reached, and the account holder is prompted to upgrade. This differs from tools like Typeform and JotForm, where overage policies vary by plan and are sometimes unclear until you hit the limit.

Feature comparison across tiers

Integrations and connectivity

All Fillout plans, including Free, include 50+ integrations. Native database integrations with Airtable, Notion, Google Sheets, and Supabase are available from the free tier upward. Webhook support and REST API access are also included on every plan, which is uncommonly generous. Salesforce integration is reserved for Enterprise. This means that even free-tier users can build sophisticated workflows connecting forms to their existing data infrastructure.

Logic, calculations, and workflows

Conditional logic, calculations, and Fillout Workflows are available on every plan. This is notable because many competitors gate conditional logic behind paid tiers. The ability to build branching forms, perform calculations within submissions, and trigger automated workflows without paying is a strong draw for technical users and teams building complex form experiences.

Payment collection

Stripe payment collection is available across all tiers, including Free. This makes Fillout a viable option for simple checkout flows, donation forms, and event registration without needing a separate payment tool. Stripe's own processing fees still apply, of course.

Branding and customisation progression

The customisation capabilities scale clearly across tiers. Free includes basic form building with Fillout branding. Starter adds custom themes and CAPTCHA. Pro removes all branding and adds custom CSS, fonts, favicons, and white-label emails. Business adds custom domains, custom code injection, and Meta Pixel support. This progression is logical and avoids the frustration of discovering that a critical customisation feature is locked behind a tier two levels above where you expected it.

Hidden costs and considerations

Response overages

The most significant hidden cost risk is outgrowing your response limit mid-month. Because Fillout does not charge overage fees but instead stops accepting submissions, the "cost" is lost data rather than an unexpected invoice. For businesses running lead-generation campaigns or time-sensitive surveys, this can be more damaging than a surcharge. Monitoring your response usage through the Fillout dashboard and setting up alerts is strongly recommended.

File upload limits

Free-tier file uploads are capped at 20 MB per file. The paid plans increase this limit, though Fillout does not prominently advertise the exact caps for each tier. If your forms collect large files, such as design portfolios, video submissions, or high-resolution images, verify the upload limits for your specific plan before committing. Storage costs for collected files are included in the plan price; there are no separate storage fees.

Payment processing fees

While Stripe integration is free on all plans, Stripe itself charges processing fees (typically 1.4% + 20p for UK cards, or 2.9% + 30c for US cards). These fees are Stripe's, not Fillout's, but they are worth factoring into your cost calculations if you are using forms to collect payments.

Integration limits on advanced tools

Salesforce integration is gated behind the Enterprise plan. If your organisation relies on Salesforce as its CRM, this means your minimum cost for Fillout is whatever the Enterprise plan negotiation yields. For teams using HubSpot, Pipedrive, or other CRMs, third-party connectors via Zapier or Make can bridge the gap on lower tiers, though those tools carry their own subscription costs.

Annual commitment risk

The 20 percent savings on annual billing are attractive, but they require committing to a full year. If your form-building needs are seasonal or project-based, monthly billing provides flexibility that may be worth the premium. Fillout does not publicly offer refunds for unused portions of annual plans, so factor this into your budgeting.

Fillout vs competitors on pricing

Fillout vs Typeform

Typeform's pricing starts at $28 per month (annual) for its Basic plan, which includes just 100 responses per month. Fillout's free plan offers ten times that response volume at no cost. Typeform's Plus plan at $56 per month (annual) provides 1,000 responses, matching what Fillout gives away free. By the time you reach Typeform's Business plan at $91 per month (annual) for 10,000 responses, you could be on Fillout's Business plan at $75 per month with unlimited responses. Typeform's strength lies in its polished respondent experience and brand recognition, but on pure value per response, Fillout is considerably more cost-effective. For a deeper comparison, see our Fillout vs Typeform guide.

Fillout vs JotForm

JotForm's free tier (Starter) allows only 5 forms and 100 submissions per month, compared to Fillout's unlimited forms and 1,000 responses. JotForm's Bronze plan at $34 per month (annual) provides 25 forms and 1,000 submissions, which is comparable to Fillout's Free plan in response volume but adds form limits. JotForm's Gold plan at $99 per month (annual) offers 100 forms and 10,000 submissions. JotForm does provide more granular storage tiers (100 MB to 100 GB across plans), which matters if you collect large files. Overall, Fillout offers more forms and more responses per pound spent, though JotForm's mature ecosystem and extensive template library remain compelling for certain use cases. See our full Fillout vs JotForm comparison.

Fillout vs Tally

Tally takes a similar approach to Fillout in offering a generous free tier with unlimited forms. Tally's free plan is fully unlimited on responses, which undercuts Fillout's 1,000-response cap. However, Tally's paid tier (Tally Pro) starts at $29 per month and gates features like custom domains, branding removal, and team collaboration behind that single upgrade. Fillout's tiered approach allows you to pick the feature set you need rather than buying everything at once. For teams that need more than a basic free tier but less than everything, Fillout's Starter and Pro plans offer more granular pricing. Our Fillout vs Tally guide covers the full comparison.

Fillout vs Google Forms

Google Forms remains free for personal use and is included with Google Workspace for business accounts. It has no response limits, no form limits, and no branding restrictions within the Google ecosystem. The trade-off is in capability: Google Forms lacks conditional logic depth, payment collection, custom domains, analytics, and the design flexibility that Fillout provides. If your needs are simple and you already pay for Google Workspace, Google Forms costs nothing extra. If you need anything beyond basic data collection, Fillout's free plan offers far more functionality while remaining free. See our Fillout vs Google Forms comparison for details.

Pricing comparison at a glance

When you place these tools side by side at equivalent feature levels, Fillout consistently delivers more responses per pound and more features per tier than Typeform or JotForm. Tally competes well on free-tier generosity, and Google Forms wins on simplicity for basic needs. For teams that need professional-grade forms with integrations, analytics, and branding controls, Fillout's pricing occupies a sweet spot between the expensive incumbents and the feature-limited free tools.

Who Fillout is best for

Startups and early-stage teams

Fillout's free plan is strong enough to support a startup through its first several months of form usage. The combination of unlimited forms, 1,000 monthly responses, native database integrations, and conditional logic means you can build sophisticated workflows before spending anything. When you do need to upgrade, the Starter plan at $15 per month (annual) is low enough to fit within even the tightest budgets. For a broader look at this category, see our guide to the best form builder for startups.

Agencies managing multiple clients

The unlimited forms policy across all plans is particularly valuable for agencies. Rather than paying per form or managing separate accounts for each client, you can consolidate all forms under a single Fillout account. The Pro plan's white-label capabilities ensure that client-facing forms carry the appropriate branding, and the Business plan's custom domain support lets you host forms on client domains.

Product teams building on databases

If your team builds on Airtable, Notion, or Supabase, Fillout's native integrations make it a natural fit. Form submissions flow directly into your existing database structure without requiring middleware like Zapier. This reduces both cost and complexity, and the free tier's inclusion of these integrations means you can prototype and validate before committing budget.

Marketing teams running lead generation

For teams focused on lead capture and conversion optimisation, the Business plan's analytics, conversion tracking, and Meta Pixel integration provide the data needed to iterate on form performance. The unlimited response cap removes the anxiety of hitting a limit during a campaign peak. Our guide to the best form builder for lead gen covers this use case in depth.

Is Fillout worth it?

The value proposition in context

At every tier, Fillout offers more responses and more features per pound than Typeform or JotForm. The free plan alone would be a competitive paid plan at many rival services. The Starter plan fills a gap that most form builders ignore, offering enough features for professional use at a price point below $20 per month. Pro and Business scale logically, adding capabilities that matter at each level without padding the feature list with marginal additions.

Where Fillout may not be the right fit

Teams deeply embedded in the Salesforce ecosystem will find Fillout's Enterprise-gated Salesforce integration a stumbling block. If Salesforce connectivity is non-negotiable and your budget does not extend to Enterprise pricing, JotForm or Typeform may be more accommodating on lower tiers. Similarly, if your primary need is simple surveys with no integrations or branding requirements, Google Forms remains the most cost-effective option by virtue of being entirely free.

The bottom line

For the majority of small to mid-sized teams, Fillout represents the best balance of price, features, and flexibility in the current form-builder market. The generous free tier reduces risk, the paid tiers are clearly differentiated, and the unlimited forms policy across all plans removes one of the most common friction points in form-builder pricing. Whether Fillout is worth it depends on your specific needs, but for most use cases, the answer is a comfortable yes.

Storing and organising your form data with Fabric

A central place for responses and files

Once your forms are collecting data, the question becomes where that data lives and how you access it across tools. Fabric is a personal cloud and context layer that can serve as a central store for form responses, uploaded files, and the documents that surround your form workflows. Priced at $8 per month on an annual plan or $10 per month on monthly billing, with a free tier available, Fabric provides a cloud drive for organising files and form exports alongside the rest of your work. Its connections feature pulls data from multiple sources into a single view, which is useful when form data needs to sit alongside CRM records, project notes, or client documents. You can learn more about how Fabric fits into a broader workflow on the environment page.

Why it pairs well with form builders

If you use Fillout to collect responses that feed into multiple downstream tools, Fabric provides a layer of organisation that the form builder itself does not. Rather than hunting through email notifications, spreadsheet exports, and database records, you can gather everything in one place and access it with context. This is particularly useful for agencies and consultancies managing form data across multiple clients.

Frequently asked questions

How much does Fillout cost per month?

Fillout ranges from free to $89 per month on monthly billing. The Starter plan is $19 per month, Pro is $49 per month, and Business is $89 per month. Annual billing reduces these to $15, $40, and $75 per month respectively. Enterprise pricing is custom and requires contacting sales.

Is there a free plan for Fillout?

Yes. Fillout's free plan includes unlimited forms, unlimited seats, 1,000 responses per month, conditional logic, payment collection, and 50+ integrations including Airtable, Notion, and Google Sheets. It carries Fillout branding on all forms.

How many responses does each Fillout plan include?

The Free plan includes 1,000 responses per month. Starter includes 2,000. Pro includes 5,000. Business provides unlimited responses. Enterprise limits are negotiated individually.

Does Fillout charge for overages?

Fillout does not publicly document overage charges. When you reach your monthly response limit, forms typically stop accepting new submissions and you are prompted to upgrade to a higher tier.

Can I use my own domain with Fillout?

Custom domain support is available on the Business plan ($75 per month annual, $89 per month monthly) and above. Lower tiers use Fillout's default subdomain.

Does Fillout remove its branding?

Fillout branding is removed starting at the Pro plan ($40 per month annual, $49 per month monthly). The Starter plan offers custom themes but retains some branding elements. The Free plan displays full Fillout branding.

Is Fillout cheaper than Typeform?

For equivalent features and response volumes, Fillout is considerably cheaper. Typeform's Basic plan at $28 per month (annual) offers 100 responses, while Fillout's free plan offers 1,000. At the Business level, Fillout provides unlimited responses for $75 per month (annual), while Typeform's Business plan offers 10,000 responses for $91 per month (annual).

How does Fillout compare to JotForm on pricing?

Fillout generally offers more forms and responses per tier than JotForm. JotForm's free tier allows only 5 forms and 100 submissions, compared to Fillout's unlimited forms and 1,000 responses. JotForm's Bronze plan at $34 per month (annual) matches Fillout's free plan on response volume while adding form limits.

Does Fillout integrate with Airtable and Notion?

Yes, on every plan including Free. Fillout provides native integrations with Airtable, Notion, Google Sheets, and Supabase, meaning form submissions flow directly into your database without requiring a third-party connector.

Can I collect payments with Fillout?

Stripe payment collection is available on all Fillout plans, including Free. Fillout does not charge additional fees for payment forms, though Stripe's standard processing fees apply.

Is Fillout suitable for enterprise use?

Fillout offers an Enterprise plan with SSO, audit logs, Salesforce integration, custom data regions, dedicated support, and custom SLAs. Organisations with compliance requirements, large user bases, or specific security policies should contact Fillout's sales team for a tailored quote.

How many forms can I create on Fillout?

Every Fillout plan, from Free to Enterprise, allows unlimited forms. This is one of Fillout's strongest differentiators, as most competitors impose form limits on their lower tiers.

Looking for more comparisons? Read our Fillout review, or compare Fillout vs Typeform, Fillout vs JotForm, Fillout vs Tally, and Fillout vs Google Forms. You can also browse our guides to the best form builder for lead gen and the best form builder for startups.