How to send a different tracking link to each recipient

When you share a document with several people, the usual approach gives you a single link and a single set of numbers. You might learn that someone visited. You will not learn who, or whether they read past the first page, or whether they came back a second time. For a pitch deck going to five investors, a proposal going to three stakeholders, or a set of deliverables going to a review committee, that gap between "someone looked" and "Sarah looked twice, spent four minutes, and came back the next morning" is the difference between guessing and knowing.

Fabric's link analytics feature closes that gap. Rather than generating one link and hoping for the best, you create a separate, individually named tracking link for each person you send to. Each link reports its own engagement data: when it was first opened, how many times it has been visited, how long the recipient spent viewing, and the general location the visit came from. You can then compare engagement across all recipients in one place.

This is part of a broader pattern in Fabric. As a persistent memory and context layer, Fabric is designed to be the secure vault where your files, notes, and knowledge live, and where your tools (ChatGPT, Claude, and other AI assistants) can reach them through MCP or agent access when you need that. Link analytics fits naturally into that model: the content stays in your vault, and you control exactly how each person interacts with it.

How individually named tracking links work

The feature is available on any file or page you publish or share from Fabric. When you turn on link analytics for a shared item, Fabric lets you create as many named links as you need. Each link gets a label you choose, something that identifies the recipient. For a fundraising round, you might label links "Maria, Sequoia", "James, a16z", and "Priya, Lightspeed". For a client deliverable review, you might use "Anna, Creative Director" and "Tom, Brand Manager".

Each named link is a distinct URL. When a recipient opens theirs, Fabric logs the visit against that specific label. Over time, you accumulate a per-recipient record: first opened, total visits, time spent on the page, and the city or region the visit came from. All of this is visible in a single dashboard view where you can compare engagement across every recipient at a glance.

The links themselves look and behave like any other Fabric shared link. The recipient sees the content you shared. They do not see the tracking label, the analytics, or any indication that their link is different from anyone else's. The experience for them is clean and simple.

When this matters most

The use cases cluster around situations where you need to know not just whether something was seen, but who saw it and how carefully they engaged.

Founders sending pitch decks to investors benefit enormously from this. A fundraising process involves sending materials to a dozen or more firms, and the difference between a partner who glanced for ten seconds and one who returned three times and spent six minutes reading is a strong signal about where to focus follow-up. Fabric's link analytics gives you that signal without having to ask, and without relying on whether someone replies to your email. For a deeper look at this specific workflow, see the guide on how to know if an investor read your pitch deck.

Sales teams monitoring proposals find the same value. When a proposal goes to a buying committee, knowing which members engaged tells you who your internal champion is and who might need a different approach. If the CFO opened the proposal five times but the CTO has not opened it at all, that shapes your next conversation.

Agencies tracking client reviews of deliverables can see whether the feedback delay is because the client has not looked yet or because they looked and are thinking about it. That distinction matters for how (and whether) you follow up. If you are managing multiple client relationships, this pairs well with Fabric's broader client workflow tools and client portal setup.

Setting up tracking links step by step

Start with the file or page you want to share. This can be a PDF, a design file, a document, a folder, or any other item stored in your Fabric vault. Because Fabric provides infinite cloud storage with zero local footprint, the file lives in your vault regardless of size, and you are not uploading it to a third-party sharing service.

Open the sharing options for that item and choose to create a published or shared link. You will see the option to enable link analytics. Turn it on, and you will be prompted to create your first named link. Type a label that identifies the recipient (a name, a company, a role, or any combination that helps you remember who this link is for) and Fabric generates a unique URL tied to that label.

Repeat this for each person you plan to send to. You can create as many named links as you need, and you can add more later if your recipient list grows. Send each person their specific URL by whatever channel you prefer: email, message, or pasted into a calendar invite.

From the analytics view, you will see all your named links listed together with their engagement data. As recipients open their links, the data populates in near real time. You can sort and compare across recipients to see who has engaged and who has not.

If you want an additional layer of security, you can combine tracking links with password protection. This is common for sensitive materials like fundraising documents or legal agreements, where you want both access control and engagement visibility.

Combining tracking links with Fabric's broader capabilities

Link analytics does not exist in isolation. It connects to the rest of what Fabric does as a context and data layer.

Because your content is stored in Fabric's vault, you retain full control. You can revoke a specific named link without affecting others. You can update the underlying file and every link reflects the latest version automatically. You can use Fabric's collaboration features to work with your team on the document before sharing it externally, then create individual tracking links for the external recipients.

For teams managing client work across multiple accounts, the combination of tracking links, client portals, and Fabric's digital asset management capabilities creates a workflow where every external touchpoint is visible and measurable.

The data from link analytics also feeds naturally into your broader knowledge. If you use Fabric's AI assistant or connect your vault to external AI tools through MCP or agent access, the context around which stakeholders have engaged with which materials becomes part of your operational memory. Agent access is scoped and time-limited, so when an AI assistant queries your vault for context on a deal or a client relationship, it sees only what you have granted access to and only for the duration you specify.

Fabric's self-writing documentation can also pick up on patterns here. As engagement data accumulates alongside your notes, meeting records, and other project materials, the system can surface insights about stakeholder behaviour that you might not have noticed by scanning numbers manually.

Security and privacy

All content in Fabric is protected with AES-256 encryption, and the platform holds CASA Tier 2 certification. This matters for tracking links because the materials you share through them are often sensitive: pitch decks with financial projections, proposals with pricing, deliverables under NDA. The encryption applies to the stored content, and the privacy and security architecture ensures that named tracking links do not create a back door into your vault.

Each tracking link grants access only to the specific item you shared. Recipients cannot browse your vault, see other files, or access anything beyond what the link points to. If you revoke the link, access ends immediately.

Reading the analytics

The engagement dashboard for a tracked item shows each named link as a row. For each one, you see the label you assigned, the date and time the link was first opened, the total number of visits, the cumulative time spent viewing, and the approximate location of the most recent visit.

Time spent is particularly useful for documents where depth of engagement matters. A pitch deck that was opened once for three seconds was probably not read. One that was opened twice for a combined eight minutes likely received close attention. For sales proposals, the distinction between a cursory glance and a careful read can inform whether you follow up with a gentle check-in or a detailed discussion.

Location data is approximate and based on IP geolocation. It will not give you a street address, but it will tell you whether the visit came from London or San Francisco, which can be helpful when you are dealing with distributed teams or international investor networks.

Practical tips

Label your links with enough detail that you will remember who they belong to in two weeks. "Sarah" is fine if you only know one Sarah. "Sarah Chen, Sequoia" is better if your recipient list is long or if multiple people might share a first name.

Create your named links before you start sending. It is easier to generate the full set at once and then distribute them than to create links one at a time as you compose each email.

Check analytics before following up. If you are about to send a "just checking in" email to someone who has not opened the link at all, you know they have not seen it. If they have opened it three times, a more substantive follow-up is appropriate.

Do not over-index on a single metric. A short time spent does not always mean low interest; some people read quickly. A single visit does not mean they are not interested; they might be waiting for the right moment to review in depth. Use the data as one input alongside your other signals.

Pair tracking links with Fabric's search to quickly find the item and its analytics when you need them. If you are managing dozens of shared items across multiple projects, being able to search by recipient name or project context saves time.

Frequently asked questions

Can I create tracking links for any file type?

Yes. Any file or page you can publish or share from Fabric can have individually named tracking links. This includes PDFs, documents, images, design files, folders, and any other content stored in your vault.

Do recipients know they have a unique tracking link?

No. The link looks and behaves like any other shared link. Recipients see the content you shared, with no indication that their link is individually tracked or that other recipients have different URLs.

How many named links can I create for a single item?

There is no practical limit. You can create as many individually named links as your recipient list requires, and you can add more at any time without affecting existing links.

Can I revoke a single recipient's link without affecting others?

Yes. Each named link is independent. You can revoke one without affecting any of the others, which is useful if a contact changes or if you want to cut off access for a specific person.

Does link analytics work with password-protected links?

Yes. You can enable both features on the same shared item. The recipient will need to enter the password to view the content, and each visit will still be tracked against their named link.

What engagement data does each tracking link show?

Each link reports when it was first opened, how many total visits it has received, how long the recipient spent viewing, and the approximate geographic location of the visit.

Is the engagement data available in real time?

Engagement data appears in near real time. When a recipient opens their link, you will see the visit reflected in your analytics view shortly after.

Which plans include link analytics?

Link analytics is available on Fabric's Pro and Team plans.

Can I use tracking link data with AI assistants?

Yes. Because link analytics data is part of your Fabric vault, it is accessible through Fabric's AI assistant and through external AI tools connected via MCP or scoped agent access. This means you can ask questions like "which investors have not opened my pitch deck yet?" and get an answer grounded in your own data.

How does this differ from email open tracking?

Email open tracking tells you whether an email was opened, which is often unreliable due to email client behaviour, image blocking, and privacy features. Link analytics tracks the content itself, not the email. It tells you whether the recipient engaged with the document, for how long, and how many times, regardless of how the link reached them.

Related pages

• Link analytics

• How to know if an investor read your pitch deck

• How to set up a client portal

• Working with clients

• Digital asset management for agencies

• Publish and share

• Password protection

• Privacy and security

• MCP integration

• Agent access