Best Branding Agencies in Stockholm (2026)

10 Stockholm branding agencies doing strategy and identity work in 2026, from Kurppa Hosk and Bold to small Vasastan studios


Introduction

Stockholm has a broad bench of branding agencies, and the 10 below cover its range. At the larger end sit Kurppa Hosk, part of the Eidra collective, and Bold Scandinavia, part of The North Alliance. Packaging and consumer-brand specialists such as BVD, Neumeister and IW Agency form the middle, and a group of smaller studios builds identities for the city’s tech and health companies.

The client base explains the mix. Swedish industry and consumer names such as Scania, Arla and SAS sit alongside a young tech sector that includes Klarna, Legora, Neko Health and Epidemic Sound, and all of them appear on the case lists below. Recent recognition has been steady: IW Agency (formerly Identity Works) won four Pentawards in October 2025, Most Studios was nominated at Guldägget 2026, and Bedow’s creative director judged the D&AD New Blood Awards in 2026.

The list focuses on brand strategy and identity specialists; multidisciplinary design studios are covered on the Stockholm design agencies page. Every agency here has an active Stockholm studio in 2026. The order carries no ranking, since the right fit depends on the size of the job, the sector and how much strategy you need alongside the design.

The best branding agencies in Stockholm

1. Kurppa Hosk

Part of Eidra · Östermalm · kurppahosk.com

Kurppa Hosk is a brand strategy and design consultancy with its Stockholm office on Grev Turegatan and further offices in New York, Chicago, Oslo and London. It belongs to Eidra, a consultancy collective, and lists a team of more than 220 people across Europe and the US. It also runs its own type foundry, KH Type.

Work on its site includes Scania’s premium positioning, a brand-led entertainment marketing system for Bungie, the Podium design system for Nike, and projects for Zalando and Meta’s LlamaCon. Naming is a regular part of the offer. It suits large companies that want strategy, identity and rollout handled by one team.

2. BVD

Independent · Södermalm · bvd.se

BVD has worked from Stockholm since 1996 and is based on Åsögatan in Södermalm. Its line “Simplify to Clarify” describes the approach: reduced identities and packs designed to read quickly on shelf. Services cover brand strategy, visual identity, packaging and retail concepts, and the agency holds iF design recognition.

Published work includes sandwich and salad packaging for 7-Eleven Sweden, the Apolosophy identity and range for Apotek Hjärtat, and an identity for the Swedish Forest Industries Federation. Most of its public case material is older, so ask for recent examples when you brief it.

3. Bold Scandinavia

Part of The North Alliance (NoA) · Vasastan · boldscandinavia.com

Bold is a brand and design agency with offices in Stockholm, Copenhagen and Oslo, and a member of The North Alliance group. It works on brand platforms, visual identities, packaging and UX/UI design. Its identity for Nordiska museet was shortlisted at Eurobest in 2023.

The agency is known for the SAS identity and for Epidemic Sound’s rebrand, unveiled in February 2024. In December 2025 it launched a renewed identity for Fello, a Swedish low-cost mobile carrier. The three-city setup helps with Nordic brands that need one system across several markets.

4. Neumeister

Independent · Stockholm · neumeister.se

Neumeister is a Stockholm strategic design agency with a long record in packaging and consumer brands. Its site shows recognition from Red Dot, Clio, Pentawards, Cannes Lions, the Dieline Awards, The One Show and Cresta. The studio also designs type, including NeuType RS, a typeface inspired by the Porsche 911 GT3 RS.

Recent projects include the identity for Oddnorm, a full-sensory dining concept, a brand for Finch, an AI design tool for architects, and work for craft brewer Gotlands Bryggeri. It posted new launches in September and October 2026.

5. IW Agency

Independent · Södermalm · iwagency.com

IW Agency has worked in Stockholm since 1992 and was previously called Identity Works. Around 50 people cover brand strategy, design, communication, digital and innovation from its studio on Peter Myndes backe. It won four Pentawards in October 2025, and a Lucky Bait case was awarded at 100-wattaren in February 2026.

Work includes Arla’s masterbrand launch, the brand system for the Stockholm School of Economics, employer branding for Region Stockholm, and communication and packaging for Ballerina. Dieline covered its Pucko chocolate milk redesign in December 2025.

6. Söderhavet

Independent · Vasastan · soderhavet.com

Söderhavet describes itself as a Stockholm brand and design agency and works from Torsgatan. It takes on strategy, identity and design for public bodies, property, hospitality and consumer brands.

Projects on its site include Statistics Sweden (SCB), mobile operator Hallon, The Dock hotel, Vie and Kista, with several new cases added in 2026. Its public-sector work makes it a sensible name for authorities and organisations that need a brand to work across many services.

7. Bedow

Independent · Stockholm · bedow.se

Bedow is a strategic design and branding studio led by creative director Perniclas Bedow, with brand strategist Anders Bollman. Perniclas Bedow sat on the jury of the D&AD New Blood Awards in 2026, and Creative Boom included the studio in its May 2026 list of studios creatives are excited about.

Clients include Neko Health, Coop, the Polar Music Prize and Swee Kombucha. Packaging is a strength, with recent work for Coop. The studio also talks openly about communicating sustainability and hosted a B Corp event in March 2026.

8. Most Studios

Independent · Gamla stan · moststudios.com

Most is a brand and web studio on Skeppsbron that works mainly with SaaS, fintech, healthtech and AI companies. It describes its work as sitting where brand, product and behaviour meet. The studio was nominated at Guldägget 2026.

Clients include Legora, Einride, Tandem Health, Juni and IKEA, and Compodium launched a new brand platform and identity with Most in August 2026. It suits tech companies that want the brand and the website built by the same team.

9. G-W Studios

Independent · Vasastan · g-w.studio

G-W Studios calls itself an independent design studio from Scandinavia. It has a studio on Döbelnsgatan and a second base in New York’s Hudson Valley, and builds brand and product foundations for companies at a turning point, either repositioning established names or launching new ones.

Its case list runs from consumer brands such as Klarna, Totême and String Furniture to biotech and AI companies including Neko Health, Cerebras and Nabla Bio. Venture firm Zetta is also a client.

10. DOT Stockholm

Independent · Vasastan · dotstockholm.com

DOT (Design Over Time) is a boutique studio on Tomtebogatan that creates identities, packaging and visual worlds for brands. It also designs exhibitions, which shows in how it handles brands in physical space.

Work includes the Downtown Camper by Scandic identity, Wisby and Bulldog for Gotlands Bryggeri, exhibitions for the Nobel Prize Museum and the FIFA Museum, and product and in-store design for Gant. Its portfolio was updated through 2026.

What to look for in a Stockholm branding agency

Decide how much strategy you need. Larger groups such as Kurppa Hosk and IW Agency run positioning, naming and brand architecture work before any design starts, and bill for it. Smaller studios often take a clear brief and move straight to identity. Both are valid, but the proposal should say which one you are paying for.

Look at the sector record. Stockholm agencies tend to specialise: packaging and grocery brands at BVD, Neumeister and IW Agency, public bodies at Söderhavet, venture-backed tech at Most and G-W Studios. An agency that has solved a similar problem will need less time to understand your category.

Ask about language and markets. Many Stockholm brands launch in Swedish and English at once, and some roll out across the Nordics or further. Check that naming and tone-of-voice work has been tested in each language, and that the identity system has been built for the markets you will enter.

Plan for rollout. A new identity produces logo files, typefaces, templates, photography, motion assets and a guidelines document, often in several versions. Agree early where these files will live, how your team will review drafts and give feedback, and who keeps the guidelines current after launch.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for identity files, client feedback and project knowledge, with AI search across all of it. The brand identity setup keeps strategy decks, logo iterations, type files and client notes for each project together.

Heavy source files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Designers can find past work through search, which works by meaning and also by colour, or pick an image and use similar search to surface related references by composition, colour and subject. Early direction-setting works well on a canvas, which can hold images, Figma embeds and video for moodboards.

For review, share a file or folder with the client as a commenter. Shared links work without sign-up, and annotations let reviewers draw on an identity board and attach a comment to the drawing, leave timestamped comments on a motion logo or brand film, or highlight text in a strategy PDF. The team marks each comment completed as it is addressed, so a round of feedback works like a checklist.

When the identity is signed off, the guidelines folder can be published as a web page for partners and suppliers, protected with a password if needed and updated by editing the source files. Published pages are view-only, with optional download. There is more on this in brand guidelines on Fabric.

Password protection is included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best branding agency in Stockholm?

It depends on the job. For large strategy and identity programmes, Kurppa Hosk and IW Agency both have broad teams, and IW Agency won four Pentawards in 2025. For tech companies, Most Studios and G-W Studios have strong client lists. For packaging, BVD, Neumeister and Bedow have long records.

What happened to Identity Works?

Identity Works now trades as IW Agency. It is the same Stockholm agency, working since 1992, and its old domain redirects to iwagency.com.

What is the difference between a branding agency and a design agency?

Branding agencies focus on strategy, positioning, naming and the identity system. Design agencies often cover a wider spread of output, from print and editorial to environments and digital products. For multidisciplinary studios, see the best design agencies in Stockholm.

Do Stockholm branding agencies work with international clients?

Many do. Kurppa Hosk has offices in New York, Chicago, Oslo and London, Bold works across Stockholm, Copenhagen and Oslo, and G-W Studios has a base in New York’s Hudson Valley. Most agencies on this list present work and run projects in English.

Which Stockholm branding agencies specialise in packaging?

BVD, Neumeister, IW Agency, Bedow and DOT Stockholm all show substantial packaging work. IW Agency’s four Pentawards in 2025 make its portfolio a useful benchmark when comparing the others.

Related lists

Branding agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Stockholm: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies · Photography studios

Run your branding agency on Fabric: Fabric for brand identity teams · Fabric for agencies · Best moodboard apps

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