Best Advertising Agencies in Stockholm (2026)

Introduction

Stockholm is the largest advertising market in the Nordics, and the 9 agencies below cover the main ways of buying campaign work there: network offices with international reach, a WPP-owned micro network that started in the city, and specialist shops that combine creative with media or strategy.

The network side of the city changed a good deal in 2026. Omnicom completed its acquisition of IPG at the end of 2025 and retired the DDB, FCB and MullenLowe brands during the first half of 2026. NORD, formerly Nord DDB, became the regional flagship of Omnicom’s new Nordic advertising hub. Publicis Groupe Sweden launched MetaDesign Stockholm in March 2026 and marked a hundred years of Publicis that September, while INGO opened an Amsterdam hub in February. At Guldägget 2026, TBWA\Stockholm took two golds for ICA Banken.

Every agency here has a verified Stockholm office in 2026. They were chosen for recent work, 2025 and 2026 recognition and the strength of their client lists. The list runs in no fixed order of merit. Independent idea shops such as Åkestam Holst and Garbergs are covered on our creative agencies page.

The best advertising agencies in Stockholm

1. NORD

Omnicom · Norrmalm · nordagencygroup.com

NORD, known for years as Nord DDB, is led by Andreas Dahlqvist as CEO and Nordic chief creative officer, with Niclas Melin as Nordic CEO. After Omnicom’s acquisition of IPG it was made the regional flagship of the new Nordic Omnicom Advertising Group hub, and LBB has described it as one of the most creatively awarded agencies in the DDB network. Its own site cites Guldägget, 100-wattaren and Cannes Lions recognition and first place among Swedish agencies in the effectiveness awards.

Clients include Vattenfall, Klarna, McDonald’s Sweden, SKF, Lantmännen, Willys, Molson Coors and Nordea. Recent work includes “Parental Leave Mortgage” for Nordea, “The Kidney Pass” for Way Out West and “Pay like it’s 1919” for SKF. Since the network structure is still settling, check which Omnicom entity will hold your contract.

2. TBWA\Stockholm

Omnicom · Skeppsholmen · tbwa.se

TBWA’s Stockholm office works from Skeppsholmen. At Guldägget 2026 it won gold in both the longer and shorter film categories for ICA Banken, plus silver for Fonus and for Ahlgrens Bilar’s craft. One of its copywriters chaired the shorter film jury at Guldägget 2025.

The client list on its site includes ICA Banken, SJ, Kavli, Fonus, Unicef, Plan International, Stockholms Stadsmission and Läkare Utan Gränser, which joined in March 2025. Recent work includes Ahlgrens Bilar turning sweets into couture at Stockholm Fashion Week in June 2025 and a “Reversed Merch” idea for Universal Music in April 2026.

3. INGO

WPP (Ogilvy network) · Stockholm · ingo.agency

INGO was founded in Stockholm in 2011 by Håkan Karlsvärd and Björn Ståhl and sits within WPP’s Ogilvy network. It built its name on heavily awarded work: two Black Pencils, a Cannes Grand Prix and a Titanium Lion, and Best in Show at The One Show. Its “Moldy Whopper” for Burger King, made with David and Publicis Romania, won five Grand Prix at Eurobest 2020.

The agency now calls itself a creative micro network, with offices in Hamburg and Zurich and an Amsterdam hub opened in February 2026 on WPP’s campus there. Clients named in 2026 include IKEA, Deutsche Telekom and Burger King, and Stockholm work has included “Skinxiety” for Noli. Ask how work is split between the Stockholm team and the other hubs.

4. VML Stockholm

WPP · Norrmalm · vml.com

VML is WPP’s network formed by combining Wunderman Thompson and VMLY&R, and its Stockholm office is on Klarabergsgatan in the city centre. The network was named second Creative Network of the Year at Cannes Lions 2026, behind Ogilvy.

The office suits advertisers who want campaign work tied to brand experience, customer experience and commerce, backed by data and marketing technology. VML’s Swedish page does not list local clients, so ask for case studies made by the Stockholm team rather than the wider network.

5. Leo

Publicis Groupe · Vasastan · publicisgroupe.se

Leo is the creative agency of Publicis Groupe Sweden, run by managing director Oskar Valdre from the group’s offices on Odengatan. It won gold for Best Longer Film at Guldägget in May 2025, and a gold and a bronze at the London International Awards that October.

Creative cases on the group’s site include “Me-Time” for Elgiganten and work for Visa, FUN Light and Anamma. The practical advantage is the group around it: media, commerce, PR and influence, and since March 2026 the MetaDesign Stockholm design studio all sit in the same Swedish organisation, which helps on briefs that need several disciplines at once.

6. Perfect Fools

Making Science Group · Norrmalm · perfectfools.com

Perfect Fools was founded on April Fools’ Day two decades ago as a digital creative studio and has grown into a campaign agency that pairs creative and media. It is part of Making Science Group, following a majority investment by Tre Kronor Media, and has opened a Madrid office to draw on the group’s AI and technology teams. Its Svenska Spel work won gold for Innovation at Guldägget and was recognised at The One Show.

Clients include Svenska Spel (Casino and Oddset), Polarbröd and Elon, which named it creative partner. It also shares a long-term Nordic Leisure Travel Group assignment covering Ving, Spies and Tjäreborg with the Danish agency Robert/Boisen & Like-Minded.

7. Stendahls

iO · Norrmalm · stendahls.com

Stendahls has been working for more than 70 years, with roots in Gothenburg and a Stockholm office on Regeringsgatan. It is part of iO and runs regular client events and webinars, most recently one on earning attention in October 2026.

Its best-known recent film is “Moments” for the Volvo EX90, a four-minute story about an expectant couple that drew more than 7.5 million YouTube views. Other work includes “Detoxify” and “Laika 13” for Länsförsäkringar Göteborg och Bohuslän, a campaign for RFSL and battery-tool work for Husqvarna. Much of its client base is in West Sweden, so check which office would lead a Stockholm brief.

8. Wenderfalck

Independent · Södermalm · wenderfalck.com

Wenderfalck is a communications agency on the 24th floor of Skrapan on Götgatan, with a second office in Umeå. Its stated principle is that attention has to be earned rather than bought, and its cases lean on PR and news value.

The clearest example is “The Anti-Age Age Limit” for Apotek Hjärtat, which set a 15-year age limit on advanced skincare across 390 pharmacies and online, and reported 783 articles in 34 countries without any media spend. Other clients include ICA, ICA Banken (“Vardagsekonomen”), Libresse (“Befriend your body”) and Activision Blizzard (“Ghost Your Boss”).

9. Differ

Xlent Consulting Group · Norrmalm · differ.se

Differ combines strategy consulting with creative campaign work, from an office on Regeringsgatan and a second one in Malmö. It is part of Xlent Consulting Group. LBB profiled the agency in October 2026 on how its ideas won over journalists, and its LBB listing describes it as the second most awarded small independent agency at the DAD Awards 2026.

Its best-known campaign is “Ugly Lawns” for Region Gotland, in which Shailene Woodley and the region challenged people to save water by accepting less-than-perfect lawns. Differ suits advertisers who want brand strategy and campaign work from the same team.

What to look for in a Stockholm advertising agency

Start with the network question. NORD and TBWA\Stockholm sit inside Omnicom’s new Nordic structure, INGO and VML within WPP, and Leo within Publicis Groupe Sweden. That brings media buying and international reach, but 2026 has also brought renamed entities and new reporting lines. Ask which company you will contract with and who signs off the work.

Check the senior team by name. Many Stockholm agencies are small, and a few people can carry an account. It is reasonable to ask in writing that the people in the pitch are the ones doing the work.

Look at effectiveness as well as craft. Guldägget rewards creative quality, and 100-wattaren rewards proven results. An agency with a record in both has shown it can make work that is noticed and that sells. Several shops on this list also lean on earned media, so ask how success will be measured before the first brief.

Finally, look at how the agency runs production and review. A campaign moves through scripts, animatics, rough cuts, grades and final versions for several channels, often with a production company and the client’s legal team commenting along the way. Agencies with a single place for the latest files and a clear approval record tend to lose fewer days to version confusion.

How Fabric helps advertising agency teams

Fabric gives an agency one workspace for its files, client feedback and team knowledge, with AI search across all of it. The agency setup suits the way network offices and specialist shops run several accounts at once: one space per client, with briefs, scripts, decks and call notes kept together.

Campaign films and high-resolution artwork sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space. Search works by meaning across documents, images and transcribed recordings, so a team can find last year’s script or a line said in a casting tape without remembering the file name.

For review rounds, share a cut or a key visual with the client as a commenter. Shared links work without sign-up, and media review is live: commenters leave timestamped comments on video and audio, draw on a video frame or an image and attach a comment to the drawing, and the team marks each comment completed as it is handled, so feedback works like a checklist. The review and approval workflow shows how this fits together. Final work can then be published as a web page, which is view-only, with link analytics showing when each named recipient opened it.

On Team plans, self-writing docs maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. That helps when account teams change.

Link analytics and password protection are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Stockholm?

It depends on the brief. On 2026 evidence, TBWA\Stockholm won two golds at Guldägget for ICA Banken, NORD was named Omnicom’s Nordic flagship, and INGO continued to expand its international network from Stockholm.

What happened to Nord DDB?

Omnicom retired the DDB brand in 2026 after acquiring IPG. The Stockholm agency now trades as NORD and serves as the regional flagship of Omnicom’s Nordic advertising hub, under the same leadership.

Which Stockholm agencies won at Guldägget 2026?

TBWA\Stockholm won gold in the longer and shorter film categories for ICA Banken and silver for Fonus and Ahlgrens Bilar. Results for other agencies are published by Guldägget and covered by Resumé.

Should I choose a network agency or an independent?

Network offices such as NORD, VML and Leo bring media buying and international reach. Independent idea shops often give more senior attention and move faster. For independents, see our list of the best creative agencies in Stockholm.

Do Stockholm advertising agencies work outside Sweden?

Several do. INGO has offices in Hamburg, Zurich and Amsterdam, Perfect Fools has opened in Madrid, and NORD leads Omnicom’s Nordic hub. Stendahls, Wenderfalck and Differ also run offices in Gothenburg, Umeå and Malmö respectively.

Related lists

Advertising agencies in other cities: New York · London · Los Angeles · Chicago · Toronto

More in Stockholm: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Video production · Post-production

Run your agency on Fabric: Fabric for agencies · Review and approval · Best client portal tools