Best Social Media Agencies in Hong Kong (2026)

Introduction

Hong Kong has a broad field of social media agencies, and the nine below cover community management, KOL campaigns, short video and cross-border work on Chinese platforms. They were chosen for a social-led offer, a Hong Kong office, and signs of recent activity.

The city’s platform mix is unusual for the region. AnyMind’s State of Influence in Asia 2026 report, covered by Marketing-Interactive in February, put Instagram at 45.3% of Hong Kong influencer marketing in 2025 and Xiaohongshu at 29.2%, the highest Xiaohongshu share of any APAC market it surveyed. Threads now has its own specialist firms too. At Marketing-Interactive’s Agency of the Year Hong Kong awards in June 2026, Publicis Groupe Hong Kong took gold in both the Social Media and Influencer categories. The other medals in those two categories went to OHH!MY, The Goat Agency, RDS Digital and FABCOM.

Every agency here shows a Hong Kong office or team on pages we checked in 2026, and the evidence varies by firm, so each entry says what is known. The list runs in no fixed order of merit, since the right choice depends on your platforms, audience and budget.

The best social media agencies in Hong Kong

1. Digital Business Lab

Founder-led · Sai Wan · digital-business-lab.com

Digital Business Lab is a social media agency founded by Albin Lix shortly after he moved to Hong Kong. It has more than 25 people across its Hong Kong main office and Singapore, and says it creates content in 11 languages. Services cover strategy, listening, influencer marketing, video and live streaming, with Xiaohongshu and financial marketing as named specialities.

Its client list leans towards finance and culture, including Standard Chartered, AIA, Manulife, Swire, Dior, Art Central and the Hong Kong Rugby Sevens. Recent work includes the 2026 Hong Kong run of Jesus Christ Superstar, and it reports renewing its work with Hong Kong FinTech Week for 2026. It also publishes regularly on Xiaohongshu for banks and on finance creators in Hong Kong, which gives a useful sense of its thinking before a pitch.

2. PRIZM Group

Hong Kong-headquartered · Kwun Tong · prizmgroup.com

PRIZM Group started as a boutique digital agency in Hong Kong and now reports about 200 employees across five offices, with regional sites for Japan, Singapore, Australia and New Zealand. Its social work covers influencer marketing, social video and content, alongside chatbots, ecommerce and media buying.

Its April 2026 write-up on the loyalty programme yuu describes a theme song rebuilt through public entries in the yuu app, with more than 200 submissions, a judging series and creator reinterpretations. Client logos on its site include HSBC, Manulife, Octopus, MUJI and 7-Eleven. Little Red Book marketing is listed as a service, though the service page shows no case studies for it, so ask to see that work.

3. KREW Digital

Hong Kong-based · Tsuen Wan · krewdigital.com

KREW Digital is a social media and digital agency run by Krew Limited. It manages Facebook, Instagram, YouTube, WeChat, Xiaohongshu and Douyin accounts, and has built its own analytics and social listening tool, KREWatch. It also runs an owned media property, lifenewshk.com, with a community it puts at 800K followers.

Client logos on its site include Samsonite, Sogo, Nivea, Panasonic, British Council, Lee Kum Kee and iSquare. The agency cites Agency of the Year recognition and 15 gold awards since 2020. The owned audience is the practical difference here, as it gives clients a distribution route alongside KOLs and paid social.

4. Meology

Independent · Hong Kong · meology.hk

Meology is an independent creative agency led by founder and director Daniel Wu, with social media content as its stated focus. In July 2025 it created two creative director roles, filled by Season Chan and Hoon Leung, as Marketing-Interactive reported that August. Its site sets out a retainer built on content calendars, publishing, community management, performance analysis and ad optimisation.

Named clients include Cathay Pacific, Ngong Ping 360 and Wanchai Ferry Dumplings. Its site also cites relationships of four years or longer with Wynn, Toyota, DBS, HK Express and Mannings, which is a useful signal for buyers who want a steady always-on partner. Campaigns are quoted separately from retainers.

5. CMRS Digital Solutions

Hong Kong-based · Kwun Tong · cmrs.com.hk

CMRS is a digital agency serving Hong Kong, Macau and southern China, with social media, creative strategy, content marketing and insights as its four listed services. At Agency of the Year Hong Kong 2026 it won gold in Innovative, silver in Content Marketing and bronze in MarTech.

Testimonials on its homepage come from Standard Chartered and DBS Compass Visa, among others, and it names Facebook, Line, WeChat and Instagram as platforms launched for clients. The homepage footer still reads 2017, so the awards are a better guide to current work than the site. Ask for recent case studies.

6. INITSOC

Part of INIT Group · San Po Kong · initsoc.com

INITSOC was founded in 2014 and has offices in Hong Kong, Shanghai, Guangzhou and Taipei, which suits brands running the same campaign across Hong Kong, the mainland and Taiwan. Its services combine social media management with marketing technology, including chatbots and WeChat Mini-Programs, plus China work on WeChat, Rednote and Dianping.

Featured case studies include Lan Kwai Fong Group, Hang Lung Group, The Shilla, Pearson and Olympia 66. The awards shown on its site date from 2020, including Best Social Media Strategy at the Loyalty and Engagement Awards, so ask what it has shipped more recently.

7. 10Lab

Hong Kong-based · Sheung Wan · 10lab.ai

10Lab is a word-of-mouth marketing firm built around Threads, which makes it the most platform-specific name on this list. It starts with an AI-based competitive report on the brand and its rivals, then runs campaigns that aim to get a brand discussed across a large social network, with monthly traffic reporting.

Its site shows logos including Citi, Kraft Heinz, P&G, Fujifilm and Le Creuset, while its case studies are anonymised. The site does not explain who posts or how they are rewarded, so ask how accounts are sourced and how paid posts are labelled before signing, particularly if your brand is in a regulated sector.

8. Branding Records

Part of House of Records Group · Sheung Wan · brandingrecords.com

Branding Records is a creative branding and digital marketing agency, and it fits buyers who want social handled as part of brand building or market entry. Marketing-Interactive named it among five top Hong Kong social media agencies in 2021. China marketing is one of its six solutions, covering strategy, content and platform collaborations.

It cites social growth work for Nespresso in Hong Kong and WeChat Official Account management for a global financial institution. Client logos include Tiffany & Co., lululemon, SK-II, Henderson Land Group and The Peninsula Boutique. Its site does not date its case studies, so check which of them are current.

9. New iMedia

Hong Kong-based, founded 2007 · Quarry Bay · newimedia.com

New iMedia is a long-running Hong Kong digital agency whose social and content team sits alongside search, programmatic, ecommerce and WhatsApp marketing. It reports winning seven awards at Meta’s Agency First Awards 2026, including Best Creative Partner and Best Media Strategy, and says that was the highest tally of any agency for a second year running.

Brands named in that announcement include Dr Reborn, Century 21, Schneider Electric and TransUnion. It also offers China promotion on Xiaohongshu and Douyin. The strength is paid social and messaging tied to measurable results, so it suits a brief with a sales target better than one centred on community.

What to look for in a Hong Kong social media agency

Start with the platform split, because it decides who you hire. Instagram still carries the largest share of local influencer work, while Xiaohongshu reaches both Hong Kong users and mainland visitors planning trips or purchases. Strength varies across the two, so ask for live accounts and campaign results on the platforms you plan to use.

Check the language set-up. Local Instagram and Threads content usually runs in Cantonese with some English, and Xiaohongshu calls for simplified Chinese written by people who use the platform. Some agencies here also have teams in Shanghai or Guangzhou, which can help with mainland platforms, though it may add a review step and it is worth knowing who writes the posts.

Look closely at how KOLs are chosen and paid. AnyMind’s 2026 data shows nano-influencers with the highest median engagement in Hong Kong, at 2.67% on Instagram, so a large follower count alone says little. Ask how creators are vetted, how sponsored posts are disclosed and whether the agency earns margin on creator fees. Banks, insurers and other regulated clients should also agree early who signs off each post, with their own legal and compliance teams making the final call.

Finally, look at how the agency runs production from week to week. Social work means many small assets, short review windows and several approvers, often across two or three languages. An agency with one place for drafts, a clear record of who approved what, and a tidy archive of past creative will cope better with a high posting schedule.

How Fabric helps social media agency teams

Fabric gives a social team one workspace for drafts, footage, client feedback and account knowledge, with AI search across all of it. The social media content setup follows the way agencies work: one space per client, with calendars, briefs, assets and call notes kept together. Short-video teams can also see the TikTok agency setup.

Video and image files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and shared team folders hold the latest versions. Any folder can become a Kanban board whose cards are the files themselves, which suits a content pipeline moving from draft to approved to scheduled.

Reviews run through shared links. Share a file or folder with a client as a commenter, with no sign-up needed, and they can leave timestamped comments on video and audio, draw on a video frame, or draw on an image and attach a comment to the drawing. The team marks each comment completed, so a round of feedback works as a checklist. Published links are view-only, so use those for final delivery with optional password protection. The guide to client feedback on video walks through the steps.

Search works by meaning across documents, images and transcribed audio and video, and results jump to the page or timestamp. That helps when someone needs the clip where a KOL mentions a product, or last year’s festive creative for a client.

Password protection is included on Pro and Team plans. On Team plans, self-writing docs can maintain a page for each client from meetings, Slack and the workspace, covering decisions, deliverables and open items. See plans for teams.

Frequently asked questions

What is the best social media agency in Hong Kong?

There is no single answer, as the right agency depends on your platforms and brief. For social-first work on this list, Digital Business Lab suits finance and cross-platform briefs, Meology suits long-running always-on retainers, and 10Lab focuses on Threads.

Which Hong Kong agencies handle Xiaohongshu?

Digital Business Lab, PRIZM Group, KREW Digital, INITSOC and New iMedia all list Xiaohongshu among their services. Ask for live accounts and campaign results, as a listed service does not always mean a large body of work.

Which agencies won social media awards in Hong Kong in 2026?

At Marketing-Interactive’s Agency of the Year Hong Kong 2026, the Social Media category went to Publicis Groupe Hong Kong (gold), OHH!MY (silver) and The Goat Agency, part of WPP Media (bronze). The Influencer category went to Publicis Groupe Hong Kong (gold), RDS Digital (silver) and FABCOM (bronze). Not all of them appear here, because this list only includes firms whose Hong Kong office and recent activity could be confirmed from pages we opened, and network groups are covered on our list of advertising agencies in Hong Kong.

What is the difference between a social media agency and a marketing agency?

A social media agency centres on content, community and creators on the platforms themselves. A marketing agency usually runs the wider funnel, including search, paid media and conversion. If social is one channel in a larger performance plan, see our list of marketing agencies in Hong Kong.

Should a Hong Kong brand use Instagram or Xiaohongshu?

Many use both, for different audiences. AnyMind’s 2026 report put Instagram at 45.3% of Hong Kong influencer marketing in 2025 and Xiaohongshu at 29.2%, and found that food and drink brands placed 91.41% of influencer spend on Instagram. Instagram tends to suit local audiences, while Xiaohongshu is also a route to mainland visitors.

Related lists

Social media agencies in other cities: New York · London · Singapore · Sydney · Tokyo

More in Hong Kong: Creative agencies · Marketing agencies · Advertising agencies · Branding agencies · Content studios · Video production

Run your agency on Fabric: Fabric for agencies · Instagram agency setup · Content planning