Die besten Designagenturen in Madrid (2026)

7 Madrider Designstudios, die 2026 die Szene prägen – von Spezialisten für Buchcover und Editorial Design bis hin zu architekturgeprägten Raumpraxen


Introduction

Madrid has a broad design scene, and the 7 studios below cover most of it: editorial and book design, identity systems, digital design, and spatial work for retail, offices and exhibitions. Each was chosen for the quality of its recent work and the clients it serves.

Most of Spain’s largest companies are based in Madrid, including BBVA, Santander, Telefónica, Repsol and Iberia, so the city’s studios get regular work from banks, energy firms and telecoms alongside publishers, museums and city institutions. Several studios on this list do both. Erretres works for BBVA and Repsol, while Estudio Pep Carrió designs collections for Penguin and Alfaguara. Barcelona remains Spain’s other main design centre, and studios based only there are left out.

Every studio here has an active Madrid studio in 2026. The list is unranked, since the right choice depends on the type of project, its scale and how closely you want to work with the people doing it. Strategy-led brand consultancies are covered on a separate branding page, and product and UX shops on the UX page.

The best design agencies in Madrid

1. Erretres

Independent · Chamberí · erretres.com

Erretres is a Madrid design company working across strategy, branding and digital product design, with a second office in Brussels. Its studio is on Calle Eloy Gonzalo in Chamberí, and its work runs from brand strategy through design systems to digital products.

Clients include BBVA (including motion and sound for the bank’s identity), Repsol, Iberia, Visa, Playtomic, Civitatis, Grenergy and Seedtag. It suits large organisations that need an identity carried consistently across print, screen and motion.

2. Estudio Pep Carrió

Independent · Ciudad Lineal · pepcarrio.com

Estudio Pep Carrió is an editorial and graphic design studio led by the designer Pep Carrió. Its portfolio covers book collections and publications, identity, posters, three-dimensional pieces, exhibitions and workshops.

Publishing is the core of the work, with collections and covers for Penguin Clásicos and Penguin Vintage Classics, Alfaguara, Taurus, Galaxia Gutenberg, Consonni and Santillana. Institutional clients include the Teatro Real, Banco de España, the Feria del Libro de Madrid and the Real Academia Española, for which it designed work around the RAE’s third centenary.

3. Naranjo-Etxeberria

Independent · Malasaña · naranjoetxeberria.com

Naranjo-Etxeberria is a design office founded in 2014 by Miguel Naranjo and Diego Etxeberria, based on Calle del Pez in Malasaña. It works on identity (including custom typefaces), editorial design, digital design and art direction, and has won a series of ADG Laus awards, including a Gold for corporate identity in 2018 and two Silvers in 2023.

Fashion and luxury make up much of the client list: Farfetch, Hermès, Loewe, Kenzo, Zara, Massimo Dutti and Shiseido. Recent projects include branding and editorial for Farfetch’s Private Client tier, archive-based animations for Tiffany & Co, and the identity for Foodscapes, the Spanish Pavilion at the 18th Venice Architecture Biennale. It also works for Madrid City Hall and the CA2M art centre.

4. Studio Banana

Independent · Madrid · studiobanana.com

Studio Banana is a multidisciplinary practice covering architecture, design, communications and strategy, with studios in Madrid, London, Lausanne and Basel. Its projects centre on workplaces, education, retail and hospitality.

In Madrid it designed Telefónica’s Espacio Movistar flagship. Other clients include Audemars Piguet, the International Olympic Committee, Nestlé, EY, Henkel and IE University. It is a good fit for brands that want physical space, brand and communications planned together.

5. Waka

Independent · Madrid · somoswaka.com

Waka is a branding and digital design studio with more than ten years of work behind it and offices in Madrid and San Diego. Its services run from corporate identity and graphic design to digital design, motion and video, and it has published its own illustrated book on the studio’s methods, wakalogía.

Clients include BBVA, Marriott International, Kyocera, Saint-Gobain, Oxford University Press, Unicef, the Real Instituto Elcano and Playtomic. Its websites have won several Awwwards honours, and it has a Laus award for its Esenzzia project.

6. ENORME Studio

Independent · Centro · enormestudio.com

ENORME Studio is an architecture and spatial design studio founded by Rocío Pina and Carmelo Rodríguez, based on Plaza de los Mostenses near Plaza de España. It works across international pavilions, cultural exhibitions, temporary architecture, experiential design, retail and offices, and adds consulting on sustainability and brand.

Its research arm prototypes temporary structures, and much of its output is for cultural and institutional clients. Its site features the Spain pavilion at Expo 2025 Osaka. Brands planning an installation, exhibition or pop-up will find it a strong option.

7. Half & Twice

Independent · Tetuán · halfandtwice.com

Half & Twice is an independent design studio focused on brand development for start-ups and growing businesses, working with clients in Spain and abroad. Its work covers strategy and design, events and experiences, and collaborations.

Recent projects include social media design for Calicata in 2025. The studio has also run the Madrid chapter of Ladies, Wine & Design since 2016, which makes it well connected in the city’s design community. Smaller companies that want senior attention on a first identity are its natural clients.

What to look for in a Madrid design agency

Start with the type of work. Madrid’s studios tend to specialise: some come from publishing and cultural work, some from architecture, and some from digital product and corporate identity. Ask to see projects close to yours in format and scale, since a studio known for book covers works very differently from one building retail interiors.

Check who will do the work. Many of the best studios in Madrid are small and founder-led, which usually means senior attention but limited capacity. If your timeline is tight, ask how many projects the team is carrying and who will step in if a lead designer is away.

Be clear about language and markets. Most Madrid studios work comfortably in Spanish and English, and several have offices or representation in London, Brussels, Paris or the US. If your identity will roll out across Latin America or Europe, ask how the studio handles translation, local printing and type licensing for each market.

Agree how files and feedback will be handled before the project starts. Identity and packaging work produces many versions of artwork, mock-ups and print proofs, and spatial projects add drawings and renders. A shared place for the latest files, with comments kept next to the work rather than in email chains, saves time at every review round.

How Fabric helps design agency teams

Fabric gives a design studio one workspace for its files, client feedback and project knowledge, with AI search across all of it. The Fabric setup for graphic design agencies is built around one space per client, with briefs, references, artwork and call notes kept together.

Large working files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and the built-in viewer opens them without a full download. Search works by meaning across documents, images and PDFs, and colour search finds visual assets by shade. Similar search surfaces images with a related composition, colour or subject, which helps when assembling references or finding an older piece of work.

Moodboards and early routes can be laid out on an infinite canvas that embeds Figma files and exports to SVG or PNG. Clients can leave threaded comments through a shared link without creating an account, and annotations let reviewers highlight and comment on PDFs and documents, such as print proofs or brand guidelines. Reviewers can also leave timestamped comments on video and draw on any image or video frame.

For delivery, any file or folder can be published as a web page with password protection, and link analytics shows when each named recipient opened a presentation. On Team plans, client pages are kept up to date from meetings, Slack and the workspace, covering decisions, deliverables and open items.

Password protection and link analytics are included on Pro and Team plans, and client pages on Team plans. See plans for teams.

Frequently asked questions

What is the best design agency in Madrid?

It depends on the project. For editorial and book design, Estudio Pep Carrió has a long record with Penguin, Alfaguara and the Teatro Real. Naranjo-Etxeberria is strong on fashion and cultural identity, and Erretres on large corporate identities such as BBVA’s.

What is the difference between a design agency and a branding agency?

Design studios focus on making things: editorial pieces, packaging, identities, exhibitions and spaces. Branding agencies lead with strategy, positioning and naming, and often hand production to others. Madrid’s strategy-led consultancies are on the Madrid branding agencies list.

Which Madrid studios do spatial and retail design?

Studio Banana and ENORME Studio both work on physical space. Studio Banana designed Telefónica’s Espacio Movistar flagship and focuses on workplaces, retail and education, while ENORME works on pavilions, exhibitions and temporary architecture.

Do Madrid design studios work in English?

Most do. Several studios on this list have offices or clients abroad, including Erretres in Brussels, Waka in San Diego and Studio Banana in London and Switzerland, and they regularly run projects in English.

Are the studios on this list ranked?

No. The list is unranked. Every studio has an active Madrid studio in 2026, and each suits a different type of brief.

Related lists

Design agencies in other cities: New York · London · Paris · Berlin · Toronto

More in Madrid: Creative agencies · Branding agencies · UX design agencies · Advertising agencies · Photography studios · Animation

Run your studio on Fabric: Fabric for designers · Fabric for creative teams · Packaging design agencies on Fabric

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