Best Content Studios in São Paulo (2026)

Introduction

São Paulo is where most Brazilian brands commission content at volume, and the six studios below are among the clearest options for branded, social and always-on work in 2026. They range from holding-company production units to independent studios that grew out of entertainment, journalism and creator management.

The market shifted this year. WPP retired the Hogarth brand in January 2026 and folded its production teams into WPP Production, which opened a dedicated hub on its Vila Leopoldina campus in October. Publishers and talent companies have moved further into brand work too: Estadão Blue Studio added an influencer unit in late 2025, and creator-led businesses now produce a large share of the content that banks, beauty brands and retailers run on social platforms. Clients are the usual São Paulo names, from Itaú and Nubank to Natura, Heineken and Mercado Livre.

Every studio here has an active São Paulo office or studio in 2026, confirmed from its own site or recent trade coverage. Classic commercial production companies have their own list. The order is not a ranking, since the right studio depends on the volume you need, the platforms you publish on and how closely the studio should sit with your agency.

The best content studios in São Paulo

1. WPP Production

WPP · Vila Leopoldina · wppproduction.com

WPP Production is the group’s content production business, created when WPP retired Hogarth and brought the production teams of its networks, including Ogilvy and VML, into one unit. It began operating on 23 February 2026 under Richard Glasson, Hogarth’s former global CEO, with about 10,000 people in more than 40 cities.

In October 2026 it opened a São Paulo hub on the WPP Campus in Vila Leopoldina: 182.6 m² with ten rooms for audio and image capture, editing and finishing, run by a team of more than 60 people across executive production, motion design and image treatment. Luiza Pagliarini leads integrated production in Brazil. The pipeline connects to WPP Open and uses AI for storyboards, digital sets and scaling assets, with a focus on health and beauty and food and drink clients across Latin America.

2. Monks

S4 Capital · Pinheiros · monks.com

Monks is S4 Capital’s content, data, media and technology company, and São Paulo is one of its Brazilian offices, alongside São Carlos. Its services run from brand and social work to studio production, media and AI, and it had open roles in São Paulo in October 2026.

For content buyers, the appeal is scale and integration: the same group can plan, produce and adapt assets for many channels and markets. The offer is broad, so ask which São Paulo team will produce your content and how much of it is made locally.

3. Farra

Independent · Pinheiros · farra.media

Farra is an entertainment company founded in 2020 by screenwriters André Brandt and Gui Cintra with executive producer Gui Vieira. It changed its address from farrafilms.com.br to farra.media to reflect an ambition to work as a media company, and it runs a studio on Rua Mourato Coelho in Pinheiros, with a writers’ room among its uses.

Its brand work leans on formats: the YouTube programme Tudo Combinado C&A, campaigns for Disney+ releases, a year-end TikTok special and the Spotify podcast Supositório. The client list also includes Nubank, Itaú, Heineken, Natura and OpenAI, alongside streamers and broadcasters such as Netflix, Globoplay and HBO.

4. Broders

Independent · Avenida Paulista · broders.com.br

Broders is an independent Brazilian producer built around what it calls production intelligence for digital platforms. Rodrigo Furlan and Clara Gattone lead the company, which has about ten years in the advertising market, three Cannes Lions and more than 100 clients in 12 countries. Its São Paulo office is on Avenida Paulista, with a second office in Miami.

Work is split into advertising content, real-time event coverage and live broadcasts of shows and festivals. Clients include Netflix, Ford, Samsung, Mercado Livre, Natura, Claro and iFood, and its site highlights the HBO Max premiere of Elza Soares’s final show. In March 2026 it hired Laura Carvalho, formerly of Droga5, Grey and DM9, as a director and creative.

5. Non Stop

Independent · São Paulo · nonstop.com.br

Non Stop Produções was founded in 2015 and works across talent management, content production and branded content, with offices in São Paulo, Rio de Janeiro and Minas Gerais. Its roster includes Whindersson Nunes and Simone Mendes among other creators, celebrities and athletes.

The company produces multiplatform content, runs YouTube channels and handles audiovisual special projects, events and licensing. It suits brands whose content plan is built around creators, where casting, production and channel management sit with one team.

6. Estadão Blue Studio

Grupo Estado · São Paulo · bluestudio.estadao.com.br

Estadão Blue Studio is the branded content and advertising operation of Estadão, the São Paulo newspaper that turned 150 in 2025. It launched in 2021 with teams for creation and planning and for content and operations, producing across print, digital, radio, podcasts and video. Luís Fernando Bovo is its director.

Its longest-running case is Oficina Mobilidade, a car-care content hub sponsored by Bradesco Seguros with AlmapBBDO, which passed 183 million impacts and 260 published pieces. Blue Studio Influency, launched in October 2025, applies editorial vetting to creator campaigns and had produced more than 820 video pieces across 18 campaigns by May 2026, for clients such as Itaú Empresas, FAM and Grupo Carrefour Brasil.

What to look for in a São Paulo content studio

Start with volume and cadence. Content studios are hired to produce a steady flow of assets rather than a single film, so ask how many pieces a month the studio makes for comparable clients and how it staffs peaks such as Black Friday, Carnaval or a product launch. A studio that can show a monthly output plan is easier to budget for than one that quotes job by job.

Look at where the studio sits. Network units such as WPP Production work alongside the group’s agencies and media teams, which helps when assets must be adapted for many markets. Independents such as Farra and Broders bring a stronger format and entertainment angle. Publishers and talent companies offer audiences and creators of their own, which changes how the work is distributed and measured.

Ask how creators are handled. Much of the São Paulo content market runs through influencers, so check who owns the relationship, who approves scripts and how usage rights are agreed. Portuguese-language content for Brazil and Spanish versions for the rest of Latin America can come from the same shoot, and it helps to know who manages the localised cuts.

Finally, look at the workflow behind the output. Always-on content creates hundreds of files a month: raw footage, edits for each platform, captions, thumbnails and approved finals. Studios with a clear review process and one place where the latest approved version lives lose less time to version mix-ups in WhatsApp threads and shared drives.

How Fabric helps content studio teams

Fabric gives a content studio one workspace for footage, edits, briefs and client feedback, with AI search across all of it. The content creation setup suits teams running several brand channels at once, with a space per client for briefs, scripts, assets and call notes.

Raw footage and project files sit in Fabric’s cloud drive, which streams files on demand so they take no local disk space, and heavy video files open without a full download. Audio and video transcription makes interviews, creator takes and recorded calls searchable, and search works by meaning across documents, images and transcripts, jumping to the right timestamp. Producers looking for a usable clip can find it by what was said.

For pipelines, any folder can become a Kanban board whose cards are the files themselves, which fits a weekly content calendar moving from script to edit to approved. There is more on this in content planning with Fabric.

For client review, finished cuts and decks can be published as a web page with password protection, and clients can leave threaded comments through a shared link without creating an account. Link analytics shows when each named recipient opened a link. Teammates and clients can leave feedback in the form of timestamped comments and even timestamped drawings on top of the video.

Password protection and link analytics are included on Pro and Team plans. See plans for teams.

Frequently asked questions

What is the best content studio in São Paulo?

It depends on the work. WPP Production has the largest new facility, opened on the WPP Campus in Vila Leopoldina in October 2026. Farra is a strong choice for format-led branded entertainment, Broders for live and real-time content, and Estadão Blue Studio for content tied to editorial credibility.

What happened to Hogarth Brasil?

WPP retired the Hogarth brand in January 2026 and moved its production work into WPP Production, which began operating on 23 February 2026. In São Paulo, WPP Production now runs a content hub on the WPP Campus in Vila Leopoldina.

How is a content studio different from a video production company?

A content studio produces a steady stream of assets for social, e-commerce and owned channels, often on a retainer. A production company usually makes campaign films around a director. For commercials and branded films, see the best video production companies in São Paulo.

Do São Paulo content studios work with influencers?

Most do. Non Stop manages a roster of creators and produces content around them, and Estadão Blue Studio runs a dedicated unit, Blue Studio Influency, for creator campaigns. Agree usage rights and approval steps for creator content before production starts.

Why are there only six studios on this list?

Each studio had to show an active São Paulo office or studio in 2026 on a page we could check. Several well-known names could not be confirmed that way, so they were left out rather than listed on assumption.

Related lists

Content studios in other cities: New York · London · Los Angeles · Chicago · Toronto

More in São Paulo: Creative agencies · Social media agencies · Marketing agencies · Video production · Animation

Run your studio on Fabric: Fabric for content creation · Fabric for content creators · Best video asset management tools