Best Branding Agencies in Jakarta (2026)

Introduction

Jakarta has a compact but capable branding scene, and the 8 agencies below cover most of what a client is likely to need, from naming and brand architecture to identity systems and guidelines. Most are independent studios founded in the city. Two are local offices of international consultancies.

Indonesian companies have rebranded at a steady pace over the past two years. Bank DKI became Bank Jakarta in June 2025, Erajaya’s Apple reseller iBox unveiled a new identity in Jakarta in August 2025, and Matahari Department Store became MDS Retailing in April 2026. Landor’s work for AZKO (formerly ACE Hardware Indonesia) won Gold for Best Brand Experience at the Transform Awards. A lot of the work is bilingual, and clients in property, food and beverage, banking and consumer goods account for much of it.

Every agency here has a Jakarta office or studio in 2026 (Greater Jakarta counts). The list was chosen for strategy and identity work specifically, so integrated advertising shops and digital product studios sit on other pages. It is unranked, since the right fit depends on the size of the brief and how much strategy you need alongside the design.

The best branding agencies in Jakarta

1. Thinking*Room

Independent · Jakarta · thinkingroominc.com

Thinking*Room is a branding and design studio founded by Eric Widjaja in 2005, with studios in Jakarta and Bandung. In October 2026 it named three long-serving designers, Ritter Willy Putra, Ira Carella and Bram Patria Yoshugi, as partners alongside Widjaja. Ritter also chairs the Jakarta chapter of ADGI, the Indonesian graphic designers’ association.

Clients over the years include adidas, OCBC Bank, Bukalapak, Ismaya, Taman Ismail Marzuki and the Mangkunegaran palace in Solo. Recent identity work covers food and beverage brands such as Two Blocks, Instinct Roastery and Mogul Burger, plus the Ideafest 2025 event.

2. Landor

WPP · Kuningan · landor.com

Landor is one of the largest brand consultancies in the world, and its Jakarta office sits in RDTX Place on Jalan Prof. Dr. Satrio. The firm dropped the Fitch name in late 2023 and now brings together brand strategy, identity, sonic branding (amp), workspace design (BDG) and motion (ManvsMachine) under one brand across 32 markets.

In Indonesia it led the rebrand of AZKO, the former ACE Hardware Indonesia, which won Gold for Best Brand Experience at the Transform Awards. It also worked with amp on SMBC Indonesia’s audio brand, a Silver winner at the Transform Awards Asia 2025. It suits large corporate, banking and retail clients with regional ambitions.

3. Creativeans

Independent · Jakarta · creativeans.com

Creativeans is a brand consultancy founded in Singapore in 2012, with teams in Singapore, Milan and Jakarta. The Jakarta team is led by co-founder Yulia Saksen and works with clients in Bahasa Indonesia, bringing in the Singapore team for regional projects. Its process runs through a method it calls BrandBuilder.

Indonesian work includes the rebrand of LAWE, a hand-weaving social enterprise, which won Gold for Branding for Social Change at the Indigo Design Award 2025. Other projects include Dalezz packaging for Dali Foods, brand architecture for Playtopia and a visual identity for Rasa Indonesia with the Ministry of Trade.

4. Okular

Independent · Meruya Utara, West Jakarta · okular.co.id

Okular (PT Okular Kreasi Artaguna) is a design and branding agency founded in 2013, working across identity, digital and strategy. Its studio is in Grand Aries Niaga in West Jakarta. Kita Beli, an identity it designed, won Silver for Branding for Technology at the Indigo Design Award 2023.

Clients include Indofood, Ciputra, Summarecon, Intiland, Cemindo and Indonesia’s foreign ministry (Kemenlu). Much of its recent portfolio is property and institutional identity, including Urban Mills and the U.S. Graduate Fair 2024.

5. Yord

Independent · Kedoya, West Jakarta · studioyord.com

Yord, also known as Studio Yord, describes itself as a brand building company and was founded by Andre Edfan. It works from Kebon Jeruk in West Jakarta and focuses on brand strategy and identity for growing businesses, including brands going through a pivot or relaunch.

Its recent work leans towards food, lifestyle and tech: Paulette Boulangerie, Martabak Pecenongan 43, A Roastworks, Saff & Co, Diaroma and the grocery app Astro. It is a good fit for consumer brands that want a small, senior team.

6. Kamarupa

Independent · Palmerah, West Jakarta · kamarupa.co.id

Kamarupa is a branding consultancy founded in 2014 that combines branding and graphic design with web design, architecture and interior design. That mix suits clients who want the identity carried through into a physical space, such as a showroom, hotel or clinic.

Branding projects include Extra Joss, Flimty, Gioi and UBS Gold, and it has built websites for Lippo Karawaci and Vivere. Clients quoted on its site include L’Oréal Indonesia, Bank OCBC NISP, MRT Jakarta and SEVN Hotel.

7. Cato Brand Partners

International network · Bendungan Hilir · catobrandpartners.com

Cato Brand Partners has designed brands since 1970 and now lists partner offices in 14 countries. Its Indonesian office, run through PT Komunikasia and led by Gunawan Candra, is in Bendungan Hilir, close to Sudirman.

The firm’s strength is corporate identity and brand systems for large organisations, built on five decades of international work. Its site does not name Indonesian clients, so ask for local case studies early in the conversation.

8. Juicebox

Independent · Sudirman · juicebox.co.id

Juicebox is a brand and digital agency with a head office in the Indonesia Stock Exchange building on Jalan Sudirman and a second office in Bali. Its brand practice covers purpose and vision, archetypes, brand architecture, naming, positioning and identity design.

It also builds websites and runs digital marketing, so it suits clients who want a new brand and its launch handled by one team. Clients include Bali International Hospital, Mirah Development, Bambootel and The Sumba Foundation, with a strong lean towards hospitality and Bali-based brands.

What to look for in a Jakarta branding agency

Decide first how much strategy you need. Global consultancies such as Landor bring research, brand architecture and regional reach, which matters for a bank or a conglomerate with several sub-brands. Smaller independent studios usually move faster and put their founders on the work, which suits a single consumer brand or a relaunch.

Check how the agency handles language. Most Jakarta brands live in both Bahasa Indonesia and English, so naming, taglines and tone of voice need testing in both. Ask to see a past project where the verbal identity was written in Indonesian first, and who on the team wrote it.

Look closely at what is included in the deliverables. Some studios hand over a logo suite and a short guide; others build full brand guidelines, templates, signage specifications and launch assets. Agree the scope, the number of revision rounds and who owns the source files before work starts.

Finally, plan for the rollout. A new identity in Jakarta often has to reach outlets, packaging printers, signage vendors and distributors across the archipelago, and Ramadan and Lebaran campaigns can set a hard deadline. Agencies with a clear review process and one up-to-date home for logos, guidelines and templates make that rollout far easier to manage.

How Fabric helps branding agency teams

Fabric gives a branding team one workspace for its files, client feedback and project history, with AI search across all of it. The setup for brand identity agencies keeps each client’s research, strategy decks, identity files and meeting notes together in one space.

Early-stage work fits well on Canvas, an infinite whiteboard for moodboards that can embed Figma files and videos. Search works by meaning across documents, images and transcribed recordings, and colour search finds assets by shade, which helps when a palette is being refined. Similar search surfaces related references from a selected image.

Reviews run through sharing. A team shares an identity folder with the client as a commenter, and the client opens it from the link without signing up. Using annotations, they can draw on a logo or layout and attach a comment to the drawing, highlight text in a PDF guideline, or leave timestamped comments on a motion identity or sonic logo. The team marks each comment completed as it is resolved, so a round of feedback works like a checklist.

Once the identity is signed off, the guidelines can be published as a web page that updates whenever the source file changes. Published pages are view-only, with optional download, and can carry password protection for unreleased work. On Team plans, self-writing docs keep a page for each client covering decisions, deliverables and open items.

Password protection is included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best branding agency in Jakarta?

It depends on the brief. For a large corporate or regional rebrand, Landor has the deepest resources and recent Indonesian award wins. Among local independents, Thinking*Room has the longest record, and Creativeans won Gold at the Indigo Design Award 2025 for its LAWE rebrand.

How is a branding agency different from a creative or advertising agency?

A branding agency works on the brand itself: strategy, positioning, naming, identity and guidelines. Creative and advertising agencies take that brand and build campaigns around it. If you need campaign work, see the best creative agencies in Jakarta.

Do Jakarta branding agencies work in English?

Yes. All the agencies on this list present their work in English, and most work day to day in both English and Bahasa Indonesia. Creativeans, for example, runs its Jakarta projects in Bahasa Indonesia and brings in its Singapore team for regional work.

What should a brand identity project include?

A typical project includes research, a positioning or strategy document, the logo and visual system, typography and colour, and brand guidelines. Larger projects add naming, brand architecture, verbal identity, packaging and signage. Confirm in writing which of these are in scope.

Are any international brand consultancies based in Jakarta?

Yes. Landor has an office at RDTX Place in Kuningan, and Cato Brand Partners has an Indonesian office in Bendungan Hilir. Creativeans, which started in Singapore, also has a Jakarta team led by one of its co-founders.

Related lists

Branding agencies in other cities: New York · London · Los Angeles · Singapore · Toronto

More in Jakarta: Creative agencies · Design agencies · Advertising agencies · Marketing agencies · UX design agencies · Social media agencies

Run your branding agency on Fabric: Fabric for brand strategy agencies · Fabric for agencies · Review and approval