Best Advertising Agencies in Oslo (2026)

Introduction

Oslo is where most of Norway’s advertising gets made, and the seven agencies below are the ones we could verify as doing strong work from an Oslo office in 2026. They range from the Nordic hub of Omnicom’s advertising group to small independents that have taken the country’s main TV advertising prize.

The network side of the city changed over the past year. After Omnicom completed its acquisition of IPG at the end of 2025, it retired the DDB brand and named NORD, the former NORD DDB, as the Nordic hub for Omnicom Advertising Group. Publicis renamed Kitchen as Publicis Leo in January 2026, and TBWA’s Norwegian business now trades as SDG\TBWA after buying Scandinavian Design Group. Among independents, TRY and Morgenstern have shared most of the monthly Sølvfisken awards in 2026, while Smeh won the Gullfisken for 2025 with its first entry.

Every agency here has an Oslo office shown on its own site in 2026. The selection is based on recent work, 2025 and 2026 recognition, and client rosters. It runs in no order of merit, since the right agency depends on the brief, the budget and how much of the media and production you want handled in one place.

The best advertising agencies in Oslo

1. NORD

Omnicom · Sentrum · nordagencygroup.com

NORD was formed in 2017, when DDB merged its Norwegian, Swedish, Danish and Finnish agencies into a single Nordic business called NORD DDB. In December 2025 Kampanje reported that NORD would become the Nordic hub for Omnicom Advertising Group once the IPG deal closed, with the DDB name falling away and the NORD brand kept. The agency describes itself as having more than 300 people across the four Nordic countries.

The Oslo office at Torggata 1 has worked for McDonald’s for several years, including a Nordic campaign in July 2025, and in March 2026 it made a project for Save the Children and Amnesty International about Palestinian children. Omnicom said the Nordic structure would be settled during 2026, so it is worth asking how the Oslo team now sits within the wider group.

2. SDG\TBWA

TBWA (Omnicom) · Sentrum · sdg.no

SDG\TBWA is TBWA’s agency in Norway, formed when TBWA\Norway bought Scandinavian Design Group and combined the two teams. It carries SDG’s design roots into a network creative agency, which suits clients that want brand identity, packaging and campaign work from the same people.

Its client list includes Vipps, SpareBank 1, Fremtind, Zaptec, Maxbo, Aass and Sprell, and it runs Domino’s Pizza work in Sweden and Denmark. The branding and website for Canadian Seafood Treasures was nominated in two categories at Visuelt 2025, and Norisma has been a client for 12 years.

3. Publicis Leo

Publicis Groupe · Sentrum · publicis.no

Publicis Leo is the new name for Kitchen, the Oslo agency founded in 2002 as an offshoot of Leo Burnett. The change took effect from the start of 2026 and brought the agency fully into the global Publicis Leo network, formed from the merger of Leo Burnett and Publicis Worldwide. Odd Rune Farsund is managing director, and the creative duo Thomas Askim and Hans Martin Rønneseth lead the work.

The agency sits in the Publicis house at Apotekergata 12 alongside Publicis Foundry, Performics, Nucleus and Starcom, so clients can bring creative, media, PR and CRM under one roof. Publicis Norway says the house works with 109 clients. Ask which named clients sit with Leo itself, as the group site lists them across all its agencies.

4. TRY

Independent · Sentrum · try.house

TRY is one of Norway’s largest independent agency groups, with about 400 specialists across its Oslo office in Øvre Slottsgate and a Bergen office. It placed eighth in the Cannes Lions 2026 ranking of independent agencies and says it has won at Cannes for 18 years in a row. Its IKEA campaign “Laget for livet” took both Grand Prix at the Cresta Awards.

In 2026 alone TRY has won the Sølvfisken for January with DNB, June with “Tranheim”, July with Telia and September with SATS. Recent account wins include KFC in Norway and a global brand brief for Kongsberg Maritime. The group also runs design and technology teams, which matters if the brief stretches beyond advertising.

5. Morgenstern

Independent · Sentrum · morgenstern.no

Morgenstern is an advertising agency on Karl Johans gate that builds brand campaigns for clients in retail, finance and culture. With FINN it won the Gullfisken three years running before losing the title for 2025, and it has kept collecting monthly Sølvfisken awards since, including March 2026 with PowerOffice and May 2026 with FINN reise.

Other clients include Boots Apotek, Nasjonalmuseet (“Explore the great indoors”), Storytel, Ice and Maxbo. The team lists directors and producers on staff, so a good share of its film work is made in-house rather than handed to an outside production company.

6. Smeh

Independent, backed by Petter Stordalen · Sentrum · smeh.no

Smeh is a small Oslo advertising agency, started by Aleksander Hetland with backing from Petter Stordalen. Its first entry to the Gullfisken, “Felleskjøpet er for alle” for Felleskjøpet, won the award for 2025, and Kampanje has named it agency of the year among agencies with revenue under NOK 30 million.

Clients include WWF, Oda, Synnøve Finden, Sætre, Burger King, Byggmakker (which moved from TRY after a pitch), Sjømat Norge and Tripletex. The agency is around a dozen people and brings in specialist partners in Norway and Sweden for technology and PR when a job needs them.

7. Atyp

Independent · Grünerløkka · atyp.no

Atyp is an advertising and media agency on Thorvald Meyers gate that combines strategy, creativity, media and technology. That suits clients that want one team accountable for both the idea and where it runs.

Recent work includes a brand turnaround for Fjordland, recruitment of male foster carers for Bufdir, and campaigns for Chilimobil, NorDan and Nav. The agency has published a book on nudging, Dulteboka, and rents out an audio studio at its offices.

What to look for in an Oslo advertising agency

Start with how the agency is owned. The Omnicom and Publicis offices in Oslo give access to network media buying, international clients and shared tools, and 2026 has been a year of restructuring for several of them. Independents such as TRY, Morgenstern and Smeh tend to win more of the domestic creative awards and give clients senior attention, though they buy media through partners.

Look at the TV and film record if broadcast matters to you. The Gullfisken is voted for by the public from twelve monthly Sølvfisken winners chosen by a jury, so it rewards commercials that ordinary viewers remember. A run of Sølvfisken wins is a reasonable sign that an agency can make advertising that works on Norwegian TV and streaming.

Ask who makes the film. Some Oslo agencies keep directors and producers on staff, while others hire an outside production company for each shoot. Either works, but it changes the budget, the timeline and who owns the rushes afterwards.

Finally, ask how review and approval will run. A campaign film can go through many cuts, each with notes from brand, legal and the agency, and feedback spread across email threads costs time. Agencies that share cuts in one place, collect timestamped notes and track which notes are done tend to deliver closer to schedule.

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Campaign films and print masters live in Fabric’s cloud drive, which streams files on demand and takes no local disk space, so editors can open heavy files without a full download. Search works by meaning across documents, images and recordings, and audio and video transcription makes spoken lines in edits and interviews searchable, with results that jump to the timestamp.

For review, share a cut with the client as a commenter through a link that works without sign-up. Clients can leave timestamped comments on video and audio, draw on a video frame and attach a comment, or draw on a key visual and comment on the drawing. The team marks each comment completed as it is handled, so a round of notes works like a checklist. Annotations and collaboration cover the details, and there is more on the workflow in review and approval.

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Password protection and link analytics are included on Pro and Team plans, and self-writing docs on Team plans. See plans for teams.

Frequently asked questions

What is the best advertising agency in Oslo?

It depends on the brief. On 2026 recognition, TRY placed eighth among independent agencies in the Cannes Lions ranking and has won at least four monthly Sølvfisken awards this year, Smeh won the Gullfisken for 2025, and NORD leads Omnicom’s advertising business across the Nordics.

What happened to DDB Oslo?

DDB Oslo became part of NORD DDB in 2017, when DDB merged its four Nordic agencies. After Omnicom acquired IPG and retired the DDB brand, NORD kept its own name and became the Nordic hub for Omnicom Advertising Group.

What is the Gullfisken?

The Gullfisken is Norway’s annual prize for TV commercials shown on the commercial channels. A jury picks a Sølvfisken winner each month, and the public then votes among the twelve to choose the Gullfisk.

What is the difference between an advertising agency and a creative agency in Oslo?

The line is loose, and several agencies do both. This list leans towards network offices and shops built around campaigns and TV advertising. For integrated independents and idea-led studios, see the best creative agencies in Oslo.

Do Oslo advertising agencies make their own films?

Some do. Morgenstern lists directors and producers on its staff, while many agencies work with Oslo production companies. Ask early, since it affects cost and who holds the source files after the shoot.

Related lists

Advertising agencies in other cities: New York · London · Toronto · Stockholm · Copenhagen

More in Oslo: Creative agencies · Marketing agencies · Branding agencies · Social media agencies · Video production · Content studios

Run your agency on Fabric: Fabric for agencies · Fabric for commercials production · Why agencies stop sending Google Drive links to clients